BOOTY BOOTCAMP · PROMO KIT
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Everything you need to fill the room — printable, postable,
and copy-pasteable. Total manager edit time across all files:
under 15 minutes.


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WHAT'S IN THIS KIT (per-file instructions)
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1. BBZ-Booty-Bootcamp-Resident-Event-Flyer.pdf
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   Premium letter-size flyer (8.5×11, portrait).
   Editorial header + hero poster + 4 value cards + RSVP
   block. Print-ready or push to lobby screens.

   When to use:  Front door, mailroom boards, leasing office
                 handout, resident packet, move-in welcome bag.
   Swap-ins:     Placeholders in brackets — write DATE / TIME /
                 WHERE / RSVP by hand or ask for a filled version.


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2. BBZ-Booty-Bootcamp-On-Site-Signage.pdf        (3 pages)
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   Three printable placards — post one of each, or all three:

     Page 1 — ELEVATOR placard
              Oversized hero. Designed for a 5–10 ft glance.

     Page 2 — MAILROOM placard
              Four numbered value cards + black RSVP bar.

     Page 3 — LOBBY placard
              Editorial poster for the concierge frame.

   When to use:  Print on 8.5×11. Post as standalone signage
                 in elevators, mail rooms, lobby frames, gym
                 entry, amenity corkboards.
   Swap-ins:     [ DATE ] · [ TIME ] · [ WHERE ] · [ LINK ]
                 Write by hand on the printed copy.


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3. email-1-announcement.txt  +  email-1-announcement.html
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   The first email. Sets the hook: "$399 body scan — free
   when you show up." Send 3 weeks before the event.

     .txt   — Plain text. Copy-paste into any mail tool.
     .html  — Branded version with cream card, red border,
              offset shadow, red CTA button. Paste into an
              email-tool HTML block or send as an HTML email.

   Swap-ins:     [ first name ] · [ property name ] · [ DATE ]
                 [ TIME ] · [ WHERE ] · [ leasing@property.com ]

   Primary CTA:  Email button links to the property's leasing
                 inbox. Label reads "RSVP with [ property name ]".
                 Residents reply from their own email — leasing
                 owns the list, not Zack.


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4. email-2-reminder.txt  +  email-2-reminder.html
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   24-hour reminder. Short, confident, one job: get them to
   show up tomorrow. Send the night before, 6–9 pm.

     .txt / .html — same file pair pattern as above.

   Swap-ins:     Same fields as Email 1.


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5. email-3-dayof.txt  +  email-3-dayof.html
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   Day-of / morning-of send. Punchy closer. "The scan is why
   they show up." Send 2–4 hours before class starts.

     .txt / .html — same pattern.

   Swap-ins:     Same fields as Email 1.


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6. newsletter-blurbs.txt
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   Three lengths of newsletter copy in one file:
     A) SHORT  (~40 words)  — sidebar / calendar callout
     B) MEDIUM (~80 words)  — standard newsletter block
     C) LONG   (~160 words) — feature placement
   Plus 5 optional teaser lines for pull-quotes / push alerts.

   When to use:  Drop into any resident newsletter, community
                 app feed, monthly email, or portal notice.
   Swap-ins:     [ property name ] · [ DATE ] · [ LINK ]


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7. INSTAGRAM PACK — 5 ready-to-post images + captions
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   Upload the image. Paste the caption. Done.

     instagram-post-1-announcement.jpg        1080×1350
     instagram-post-2-carousel-slide-1.jpg    1080×1350
     instagram-post-2-carousel-slide-2.jpg    1080×1350
     instagram-post-2-carousel-slide-3.jpg    1080×1350
     instagram-post-3-dayof.jpg               1080×1920

     BBZ-Instagram-Pack.txt
                — All three captions, hashtags, and the
                  full posting cadence. Copy-paste ready.

   Three posts, sequenced:
     Post 1 — ANNOUNCEMENT      Single image, 3 weeks out
     Post 2 — CAROUSEL tease    3 slides, 1 week out
     Post 3 — DAY-OF Story      Vertical, event day

   Swap-ins:     [ property name ] · [ DATE ] · [ TIME ]
                 [ WHERE ] · [ leasing@property.com ]


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8. source-photos/  (5 clean, copy-free images of Zack)
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   The same photos used in the designed Instagram posts —
   delivered clean (no text overlay) so your team can lay
   in property branding, custom captions, or alternate
   graphics in Canva / Figma / InDesign.

     zack-01-reunion-tower.jpg        portrait, Downtown Dallas
     zack-02-cable-row.jpg            training, cable row
     zack-03-kettlebell-squat.jpg     training, kettlebell squat
     zack-04-mirror-pose.jpg          physique reference
     zack-05-klyde-warren.jpg         portrait, Klyde Warren Park

   When to use:  Custom Instagram variants, resident app
                 banners, lobby TV slides, internal emails,
                 bespoke flyers — anywhere you need a clean
                 photo without the pre-designed overlay.
   License:      Cleared for use in marketing this specific
                 event at your property. Please don't resell
                 or use outside the Booty Bootcamp booking.


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FULL SEND CADENCE — MONTH-OUT PATTERN
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  DAY -28   Text Zack at (972) 217-5725                 [SMS]
  DAY -21   Instagram Post 1 — Announcement             [IG feed]
  DAY -21   Email 1 — Announcement                      [email]
  DAY -21   Newsletter blurb drops (next issue)         [newsletter]
  DAY -14   Lobby signage (Page 3) goes live            [lobby frame]
  DAY -10   Mailroom + Elevator placards go live        [signage]
  DAY  -7   Instagram Post 2 — Carousel                 [IG feed]
  DAY  -1   Email 2 — 24-hour reminder                  [email, 6–9pm]
  DAY  -1   Countdown sticker on IG Story               [IG story]
  DAY   0   Email 3 — Day-of                            [email, morning]
  DAY   0   Instagram Post 3 — Day-of Story             [IG story]

One manager. Roughly fifteen minutes total across the month.


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UNIVERSAL SWAP-IN FIELDS (used across every asset)
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  [ property name ]        → your property name
  [ first name ]           → resident first name (or "there")
  [ DATE ]                 → e.g. "Saturday, May 17"
  [ TIME ]                 → e.g. "7:00 PM" or "7:00–7:45 PM"
  [ WHERE ]                → amenity space / room / floor
  [ leasing@property.com ] → property leasing inbox (emails CTA)
  [ LINK / EMAIL / APP ]   → flyer/signage RSVP destination
  [ FILL IN ]              → print-fillable blanks on signage

  Note: Email CTAs route to the leasing inbox by design —
  the property owns the RSVP list. Other channels (flyer,
  signage, Instagram, newsletter) can use the same inbox
  or a dedicated RSVP link / resident-app flow.


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BEFORE YOU SEND / POST — CHECKLIST
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  [ ] All bracketed fields replaced (search each file for "[")
  [ ] Date, time, and amenity space confirmed with Zack
  [ ] RSVP link tested (opens correctly on mobile)
  [ ] Capacity cap matches the amenity space (typical 20–25)
  [ ] HTML emails previewed in Gmail + Apple Mail before send
  [ ] Signage PDFs printed at 100% scale (not "Fit to Page")
  [ ] Instagram: tag @bodybyzack on each post


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Questions, re-bookings, or custom variants —
bodybyzack.fitness
